The same products, services or technologies can fail or succeed depending on the business model you choose. Exploring the possibilities is critical to finding a successful business model. Settling on first ideas risks the possibility of missing potential that can only be discovered by prototyping and testing different alternatives.

~ Alexander Osterwalder

Alexander Osterwalder Ideas Successful Risks

Once you understand business models you can then start prototyping business models just like you prototype products.

~ Alexander Osterwalder

Alexander Osterwalder Start You Products