The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show.
~ Casey Kasem
Basically, radio hasn't changed over the years. Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience.
Songs used to be short, then they became longer, and now they're getting shorter. But otherwise, music is about a beat and a message. If the beat gets to the audience, and the message touches them, you've got a hit.
It's been amazing, the number of commercials that I've done, starting back in 1968. It must be 8,000.
For the most part, that message hasn't changed a lot over the years - love is still love, and heartbreak is still heartbreak.
