As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched.
~ Jerry Della Femina
Humor works, and it's the best way to get attention without spending a lot of money.
Let's face it: in advertising, you are paid more, but you die younger. It's not very forgiving. Like sports stars, you're in it during your better years, and then you're out looking for work.
My grandmother would start making her meat sauce at 7 in the morning on Sunday, and within five or six hours, that smell would be all through the house.
At one point, I had over 800 employees, and I always paid all health care for my people - including a man who was my assistant who got HIV. I wound up paying his medical bills, which went into the hundreds of thousands. I'm not making myself out to be a saint. I did the right thing.
My first marriage ended after 24 years.
Sad to say, negative advertising really works.
