Maggie Macnab Quotes

Design is a fundamental human activity, relevant and useful to everyone. Anything humans create—be it product, communication or system—is a result of the process of making inspiration real. I believe in doing what works as circumstances change: quirky or unusual solutions are often good ones. Nature bends and so should we as appropriate. Nature is always right outside our door as a reference and touch point. We should use it far more than we do.

~ Maggie Macnab

Design that mimics the sensual continuity of nature's subtle connections of color, light and texture invite the viewer's receptivity.

~ Maggie Macnab

Principles that drive equilibrium in nature's design also power human design.

~ Maggie Macnab

Nature's design is fully economical. Human design follows this model when it minimizes information and maximizes understanding.

~ Maggie Macnab

It is the nature of intuition to spark and guide creativity, and it's an essential ingredient for anything new to happen in the world at all.

~ Maggie Macnab

Basic geometric shapes communicate universal qualities common to all cultures. Practical design integrates them appropriately.

~ Maggie Macnab

In geometry, as in nature, the circle is the archetypal shape of wholeness and inclusion. It is an effective shape for nonprofits or community-focused efforts.

~ Maggie Macnab

Branding is simply pattern recognition, established across multiple tiers of application and fueled by the energy of money.

~ Maggie Macnab

Optimal design delivers information in ways that are useful, beautiful and improve the experience of all involved: audience, client and designer.

~ Maggie Macnab

A company has integrity when its words and actions consistently match the branding effort.

~ Maggie Macnab