Some upstarts always try to get closer to the source of creation by ascending to the source's level. The story of Icarus is of course a parable about the folly of such an effort. Get too close to the sun and your hubris will get you burned. Yet in the eyes of twenty-first-century capitalist culture, which worships at the twin altars of the individual and technology, Icarus had initiative. And his melted wings do not represent some deep character flaw; he just needed better beta testers.