My kids - even though it's a family business - they don't even know what day or time 'Survivor' is even on. They just know it's on TiVo.
How many times have you been out for a beer or dinner and people are coming up with business ideas? Everybody wants to think they've got that great business idea.
In my teens, I joined the Parachute Regiment. I jumped out of lots of airplanes, as much as the Government budget would allow us to. I did two active tours of duty: Northern Ireland, and then the Falklands war.
'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
When I see someone in a military uniform I make it a point to approach them, shake their hand and say five words... 'thank you for your service.' 'Stars Earn Stripes' is a high energy, fun, action show, but at its heart it is all about those five words.