When people are in the midst of really heavy stuff and still have a sense of humor, I admire that.
~ Ted Danson
Humor can bring people under the tent. And a good joke can deflect some of the intensity surrounding a serious subject.
We're not trying to reinvent the wheel; for any environmental organization to claim sole responsibility for any kind of victory is insane, because everybody attacks these problems as a group.
We have a project with Unocal here in Los Angeles, where we as an environmental organization, the oil company, and the state all get together to promote the recycling of used motor oil.
The environmental movement, like all political processes, reacts best to disasters. But these are very slow, very gradual disasters in the making.
Address these environmental issues and you will address every issue known to man. And we keep dabbling in things that aren't really that important in the long term.