Marketing Quotes

The Victorian woman became her ovaries, as today's woman has become her beauty.

~ Naomi Wolf

Is the beauty myth good to men? It hurts them by teaching them how to avoid loving women. It prevents men from actually seeing women. It does not, contrary to its own professed ideology, stimulate and gratify sexual longing. In suggesting a vision in place of a woman, it has a numbing effect, reducing all senses but the visual, and impairing even that.

~ Naomi Wolf

Women could probably be trained quite easily to see men first as sexual things. If girls never experienced sexual violence; if a girl's only window on male sexuality were a stream of easily available, well-lit, cheap images of boys slightly older than herself, in their late teens, smiling encouragingly and revealing cuddly erect penises the color of roses or mocha, she might well look at, masturbate to, and, as an adult, need beauty pornography based on the bodies of men. And if those initiating penises were represented to the girl as pneumatically erectible, swerving neither left nor right, tasting of cinnamon or forest berries, innocent of random hairs, and ever ready; if they were presented alongside their measurements, length, and circumference to the quarter inch; if they seemed to be available to her with no troublesome personality attached; if her sweet pleasure seemed to be the only reason for them to exist--then a real young man would probably approach the young woman's bed with, to say the least, a failing heart.

~ Naomi Wolf

What are other women really thinking, feeling, experiencing, when they slip away from the gaze and culture of men?

~ Naomi Wolf

Beauty provokes harassment, the law says, but it looks through men's eyes when deciding what provokes it.

~ Naomi Wolf

A man is unlikely to be brought within earshot of women as they judge men's appearance, height, muscle tone, sexual technique, penis size, personal grooming, or taste in clothes--all of which we do. The fact is that women are able to view men just as men view women, as objects for sexual and aesthetic evaluation; we too are effortlessly able to choose the male ideal from a lineup and if we could have male beauty as well as everything else, most of us would not say no. But so what? Given all that, women make the choice, by and large, to take men as human beings first.

~ Naomi Wolf

Why should her lover, just because he is male, be in a position to judge her against other women? Why must she need to know her position and hate needing to, and hate knowing? Why should his reply have such exaggerated power? And it does. He does not know that what he says will affect the way she feels when they next make love. She is angry for a number of good reasons that may have nothing to do with this particular man's intentions. The exchange reminds her that, in spite of a whole fabric of carefully woven equalities, they are not equal in this way that is so crucial that its snagged thread unravels the rest.

~ Naomi Wolf

Young women today feel vulnerable to judgment; if a harsh sentence is passed (or even suspected or projected), it is not her reputation that suffers so much as the stability of her moral universe. They did not have long to explore the sexual revolution and make it their own. Before the old chains had grown cold, while young women were still rubbing the circulation back into their ankles and taking tentative steps forward, the beauty industries levied a heavy toll on further investigations, and beauty pornography offered them designer bondage.

~ Naomi Wolf

Cosmetic surgery processes the bodies of woman-made women, who make up the vast majority of its patient pool, into man-made women.

~ Naomi Wolf

Beauty and sexuality are both commonly misunderstood as some transcendent inevitable fact; falsely interlocking the two makes it seem doubly true that a woman must be beautiful to be sexual. That of course is not true at all. The definitions of both beautiful and sexual constantly change to serve the social order, and the connection between the two is a recent invention.

~ Naomi Wolf

When [beauty pornography is] aimed at men, its effect is to keep them from finding peace in sexual love. The fleeting chimera of the airbrushed centerfold, always receding before him, keeps the man destabilized in pursuit, unable to focus on the beauty of the woman--known, marked, lined, familiar—-who hands him the paper every morning.

~ Naomi Wolf

The maturing of a woman who has continued to grow is a beautiful thing to behold.Or, if your ad revenue or your seven-figure salary or your privileged sexual status depend on it, it is an operable condition.

~ Naomi Wolf

Self-denial can lock women into a smug and critical condescension to other, less devout women.According to Appel, cult members develop...an attitude of moral superiority, a contempt for secular laws, rigidity of thought, and the diminution of regard for the individual. A premium is placed on conformity to the cult group; deviation is penalized. Beauty is derivative; conforming to the Iron Maiden [an intrinsically unattainable standard of beauty that is then used to punish women physically and psychologically for failure to achieve and conform to it] is beautiful. The aim of beauty thinking, about weight or age, is rigid female thought. Cult members are urged to sever all ties with the past: I destroyed all my fat photographs!; It's a new me!

~ Naomi Wolf

The beauty myth of the present is more insidious than any mystique of femininity yet: A century ago, Nora slammed the door of the doll's house; a generation ago, women turned their backs on the consumer heaven of the isolated multiapplianced home; but where women are trapped today, there is no door to slam. The contemporary ravages of the beauty backlash are destroying women physically and depleting us psychologically. If we are to free ourselves from the dead weight that has once again been made out of femaleness, it is not ballots or lobbyists or placards that women will need first; it is a new way to see.

~ Naomi Wolf

As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.

~ Naomi Wolf

Today a woman must ignore her reflection in the eyes of her lover, since he might admire her, and seek it in the gaze of the God of Beauty, in whose perception she is never complete.

~ Naomi Wolf

The surgeons are playing on the myth's double standard for the function of the body. A man's thigh is for walking, but a woman's is for walking and looking beautiful. If women can walk but believe our limbs look wrong, we feel that our bodies cannot do what they are meant to do; we feel as genuinely deformed and disabled as the unwilling Victorian hypochondriac felt ill.

~ Naomi Wolf

As women demanded access to power, the power structure used the beauty myth materially to undermine women's advancement.

~ Naomi Wolf

In a sexual double standard as to who receives consumer protection, it seems that if what you do is done to women in the name of beauty, you may do what you like. It is illegal to claim that something grows hair, or makes you taller, or restores virility, if it does not. It is difficult to imagine that the baldness remedy Minoxidil would be on the market if it had killed nine French and at least eleven American men. In contrast, the long-term effects of Retin-A are still unknown--Dr. Stuart Yusps of the National Cancer Institute refers to its prescription as a human experiment--and the Food and Drug Administration has not approved it yet dermatologists are prescribing it to women at a revenue of over $150 million a year.

~ Naomi Wolf

The surgeons' market is imaginary, since there is nothing wrong with women's faces or bodies that social change won't cure; so the surgeons depend for their income on warping female self-perception and multiplying female self-hatred.

~ Naomi Wolf

Men won't easily give up a system in which half the world's population works for next to nothing...[and recognizes that]precisely because that half works for so little, it may have no energy left to fight for anything else.

~ Marilyn Waring

In drawing attention to the physical characteristics of women leaders, they can be dismissed as either too pretty or too ugly. The net effect is to prevent women's identification with the issues. If the public women is stigmatized as too 'pretty,' she's a threat, a rival--or simply not serious; if derided as too 'ugly,' one risks tarring oneself with the same brush by identifying oneself with her agenda.

~ Naomi Wolf

Why does the social order feel the need to defend itself by evading the fact of real women, our faces and voices and bodies, and reducing the meaning of women to these formulaic and endlessly reproduced beautiful images? Though unconscious personal anxieties can be a powerful force in the creation of a vital lie, economic necessity practically guarantees it. An economy that depends on slavery needs to promote images of slaves that justify the institution of slavery. Western economies are absolutely dependent now on the continued underpayment of women. An idealogy that makes women feel worth less was urgently needed to counteract the way feminism had begun to make us feel worth more. This does not require a conspiracy; merely an atmosphere. The contemporary economy depends right now on the representation of women within the beauty myth.

~ Naomi Wolf

Where woman do not fit the Iron Maiden [societal expectations/assumptions about women's bodies], we are now being called monstrous, and the Iron Maiden is exactly that which no woman fits, or fits forever. A woman is being asked to feel like a monster now though she is whole and fully physically functional. The surgeons are playing on the myth's double standard for the function of the body. A man's thigh is for walking, but a woman's is for walking and looking beautiful. If women can walk but believe our limbs look wrong, we feel that our bodies cannot do what they are meant to do; we feel as genuinely deformed and disabled as the unwilling Victorian hypochondriac felt ill.

~ Naomi Wolf

Sexual satisfaction eases the stranglehold of materialism, since status symbols no longer look sexual, but irrelevant. Product lust weakens where emotional and sexual lust intensifies. The price we pay for artificially buoying up this market is our heart's desire. The beauty myth keeps a gap of fantasy between men and women. That gap is made with mirrors; no law of nature supports it. It keeps us spending vast sums of money and looking distractedly around us, but its smoke and reflection interfere with our freedom to be sexually ourselves.

~ Naomi Wolf

Spokespeople sell women the Iron Maiden and name her Health: if public discourse were really concerned with women's health, it would turn angrily upon this aspect of the beauty myth.

~ Naomi Wolf

Modern cosmetic surgeons have a direct financial interest in a social role for women that requires them to feel ugly. They do not simply advertise for a share of a market that already exists: Their advertisements create new markets. It is a boom industry because it is influentially placed to create its own demand through the pairing of text with ads in women's magazines. The industry takes out ads and gets coverage; women get cut open. They pay their money and they takes their chances. As surgeons grow richer, they are able to command larger and brighter ad spaces.

~ Naomi Wolf

There was a product which seemed attractive, expensive, portable, beautiful and simple. Everybody talked about its beauty but they bought it for it's simplicity.

~ Amit Kalantri

We've seen how beautiful it can be to follow Jesus into this new way of being human. But one of the things I love most about Jesus is how much He loves humanity in its brokenness. If He was surrounded by fractured people then, why would we expect it to be any different now? I actually think it is a larger mistake when we Christians attempt to pretend that our lives are more together than they really are in order to manage our image before the broader culture. Come look at our perfect church and our perfect family. And if you join us, maybe one day you, too, can have a perfect life! That kind of spin is a breeding ground for disappointment.

~ Jonathan Martin

If your culture is how you do business internally, your brand is what people believe about you externally.

~ Amber Hurdle

You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.

~ Amber Hurdle

To gain your share of the market, you must show how your company is different and how your culture produces a unique experience for your customers, leaving no room for competition. And that, Bombshell, is your brand.

~ Amber Hurdle

Your brand is what your customers andpotential customers think about you, your culture is who you say you are and how you do business.

~ Amber Hurdle

When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is about.

~ Amber Hurdle

Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.

~ Amber Hurdle

Marketing without sales is dead.

~ Richie Norton

In the end, every startup is different. But in the beginning every startup is the same.

~ Richie Norton

Some artists benefit less from being interviewed than they do from being left alone.

~ Mokokoma Mokhonoana

Feedback doesn’t tell you about yourself. It tells you about the person giving the feedback. In other words, if someone says your work is gorgeous, that just tells you about *their* taste. If you put out a new product and it doesn’t sell at all, that tells you something about what your audience does and doesn’t want. When we look at praise and criticism as information about the people giving it, we tend to get really curious about the feedback, rather than dejected or defensive.

~ Tara Mohr

Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.

~ Douglas Rushkoff