Nobody can pretend to know what people want to read or hear or see. People rarely know it themselves, they only know it after the fact.

~ Cecelia Ahern

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Journalism classes teach us that one must extract oneself from the story in order to report without bias, but often we need to be in the story in order to understand, to connect, to help the audience identify or else it has no heart; it could be a robot telling the story, for all anyone cares.

~ Cecelia Ahern

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