People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors

~ Bernard Kelvin Clive

Bernard Kelvin Clive Brand Ambassadors Branding Customer Relations Marketing Personal Branding Relationship Marketing Social Media

Relationships are like muscle tissue. The more they're engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable.

~ Ted Rubin

Ted Rubin Relationship Marketing Relationships Social Media