Strategy Quotes

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, “Why didn’t we think of that?” Be very scared of “old tricks” and build a spirit of innovation. It’s the “old tricks” that have the highest risk, not doing something bold.

~ David Brier

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.

~ David Brier

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

~ David Brier

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

~ David Brier

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

~ David Brier

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.

~ David Brier

Who are we, and how do we relate this idea in a way that’s meaningful to our customers and the values they hold dear?In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.

~ David Brier

The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.

~ David Brier

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

~ David Brier

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

~ David Brier

Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that’s simply too busy to listen.

~ David Brier

Having a me-too brand is a death sentence.

~ David Brier

Cookie cutters are for baking, not branding.

~ David Brier

And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.

~ David Brier

Life is made up of dots

~ David Brier

There are no keys to success - only tools.

~ Criss Jami

Sometimes, as in a game of chess, we must strategically regress so that we might progress toward our ultimate objective.

~ Crystal Woods

You can either learn to live with your Kryptonite or you can conquer it. Do what others don’t and you will have a distinct strategic advantage.

~ James Woosley

The focus of gap analysis should be getting to the other side. If you bend-over to analyze a gap too long, you'll probably fall into it.

~ Ryan Lilly

Pool is a game of thinking, strategy and accuracy - just like in business.

~ Shay Mizrahi

What's on your billboard?

~ Monika Zands

You may create a inspirational & visually resplendent strategy map but without accountability its value is specious

~ Paul R. Niven

Most companies that win don't have a unique strategy; quite the opposite, they are doing what everyone else is doing but have figured out how to execute better.

~ Robert G. Thompson

Competition exists to choose who gets the prize when the prize can’t be shared.

~ Andrew Harvey

In business 'professionalism' is not a tactic but a moral value.

~ Amit Kalantri

They copied my product, they copied my strategies yet they failed miserably in the business, because they couldn't copy my professionalism.

~ Amit Kalantri

Redundancy is my favourite business strategy.

~ Amit Kalantri

Your money habits and investment strategy is not all about what you do, but much about who you are. Become the person it takes to do, succeed, and innovate.

~ Amah Lambert

Move not unless you see an advantage,  use not your troops unless there is something to be gained, fight not unless the position is critical.

~ Sun Tzu

Rewards for good service should not be deferred a single day.

~ Sun Tzu

If you do not take opportunity   to   advance and reward   the   deserving,   your subordinates will not carry out your commands, and disaster will ensue.

~ Sun Tzu

mystify, mislead, and surprise the enemy

~ Sun Tzu

Begin by seizing something which your opponent holds dear, then he will be amenable to your will.

~ Sun Tzu

If he sends reinforcements everywhere, he will everywhere be weak.

~ Sun Tzu

Conform to the enemy's tactics until a favorable opportunity offers, then come forth and engage in a battle that shall prove decisive.

~ Sun Tzu

When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.

~ Sun Tzu

If there is disturbance in the camp, the general's authority is weak. 

~ Sun Tzu

the worst calamities that befall an army arise from hesitation

~ Sun Tzu

You can be sure of succeeding in your attacks if you only attack places which are undefended.

~ Sun Tzu

When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.

~ Sun Tzu