“ You cannot reason people out of a position that they did not reason themselves into. ”
You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.
~ Ben Goldacre
And if, by the end [of this book], you reckon you might still disagree with me, then I offer you this: you'll still be wrong, but you'll be wrong with a lot more panache and flair than you could possibly manage right now.
I think you'll find it's a bit more complicated than that.
Homeopathy pills are, after all, empty little sugar pills which seem to work, and so they embody [..] how we can be misled into thinking that any intervention is more effective than it really is.
