“ Love is the surprising emotion that company builders cannot ignore. ”
Your principles are your true north because they instruct how you will handle every situation, especially when there is no easy choice.
~ Brian De Haaff
Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.
Commerce does not have to be a ruthless, brutal enterprise that damages people’s lives. It can be a source of happiness, healing, and hope.
Lovability — the capacity to earn genuine, heartfelt love and loyalty from customers — is the secret ingredient that propels a select few organizations ahead and leads not only to consistent growth and profitability but sustainable happiness for everyone involved.
