Brian De Haaff said this quote

Your principles are your true north because they instruct how you will handle every situation, especially when there is no easy choice.

~ Brian De Haaff

Love is the surprising emotion that company builders cannot ignore.

~ Brian De Haaff

Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.

~ Brian De Haaff

Lovability — the capacity to earn genuine, heartfelt love and loyalty from customers — is the secret ingredient that propels a select few organizations ahead and leads not only to consistent growth and profitability but sustainable happiness for everyone involved.

~ Brian De Haaff