Flannery O'connor said this quote

There is a great tendency today to want everybody to write just the way everybody else does, to see and to show the same things in the same way to the same middling audience. But the writer, in order best to use the talents he has been given, has to write at his own intellectual level. For him to do anything else is to bury his talents. This doesn't mean that, within his limitations, he shouldn't try to reach as many people as possible, but it does mean that he must not lower his standards to do so.