Frank Herbert said this quote

“ People always want something more than immediate joy or that deeper sense called happiness. This is one of the secrets by which we shape the fulfillment of our designs. The something more assumes amplified power with people who cannot give it a name or who (most often the case) do not even suspect its existence. Most people only react unconsciously to such hidden forces. Thus, we have only to call a calculated something more into existence, define it and give it shape, then people will follow. ”

Famous Quotes of Frank Herbert

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There is no escape—we pay for the violence of our ancestors.

~ Frank Herbert

The people I distrust most are those who want to improve our lives but have only one course of action.

~ Frank Herbert

Governments, if they endure, always tend increasingly toward aristocratic forms. No government in history has been known to evade this pattern. And as the aristocracy develops, government tends more and more to act exclusively in the interests of the ruling class -- whether that class be hereditary royalty, oligarchs of financial empires, or entrenched bureaucracy.

~ Frank Herbert

The truth always carries the ambiguity of the words used to express it.

~ Frank Herbert