Gene Weingarten said this quote

Let’s put to rest one cliché. You can sell refrigerators to Eskimos. The people of Savoonga are Yupiks, the westernmost of the Eskimo tribes, closer to Siberians than American Eskimos in their appearance, and their customs, and their distinctive, liquidly sibilant native language. And, yes, they all have refrigerators. In the winter, food gets freezer burn if left out in the elements. Eskimos need refrigerators to keep their food warm.

~ Gene Weingarten