Genevieve Gorder said this quote

“ That was always my frustration with so many of these shows, because design is not an ambush... it's a relationship. You have to know how people move and live and work to be able to design for them. ”

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Design can have such a positive impact on the way people live and on their relationships and moods.

~ Genevieve Gorder

It's about the power of design and the power of the human spirit. It's above paying anybody to do something stupid for money like reality television does - like ambushing people.

~ Genevieve Gorder

So, to really execute design in its highest form and making people feel joy, that's a great reward.

~ Genevieve Gorder