Design can have such a positive impact on the way people live and on their relationships and moods.
~ Genevieve Gorder
It's about the power of design and the power of the human spirit. It's above paying anybody to do something stupid for money like reality television does - like ambushing people.
So, to really execute design in its highest form and making people feel joy, that's a great reward.
That was always my frustration with so many of these shows, because design is not an ambush... it's a relationship. You have to know how people move and live and work to be able to design for them.
