Heather Simmons said this quote

A $10,000 investment in Dell at its 1988 initial public offering would have yielded a fortune of ~$6 million at the stock’s peak.

~ Heather Simmons

Knowing that an asteroid is going to hit the earth is not really useful if you are not planning to launch missiles to knock it out of the sky. You have to work massively overtime on the belief that innovation or massive change is going to happen.' — Tom Martin, former VP of marketing

~ Heather Simmons

Nobody thought the direct business model would work. But work it did, and spectacularly. Until it didn’t. And therein lies the tale.

~ Heather Simmons

Those who disrupt their industries change consumer behavior, alter economics, and transform lives.

~ Heather Simmons