Jasper Fforde said this quote

I liked him, but since his particular field of interest was Remote Suggestion--the skill of projecting thoughts into people's heads from a distance--I didn't know whether I actually liked him or he was just suggesting I like him, which was both creepy and unethical. In fact, the whole Remote Suggestion or seeding idea had been banned once it was discovered to be the key ingredient in promoting talent less boy bands, which had until then been something of a mystery.