Jochen Zeitz said this quote

“ Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered. ”

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We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality.

~ Jochen Zeitz

We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'

~ Jochen Zeitz

We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.

~ Jochen Zeitz

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

~ Jochen Zeitz