John Heilemann said this quote

You have two choices, [Plouffe] told Obama. You can stay in the Senate, enjoy your weekends at home, take regular vacations, and have a lovely time with your family. Or you can run for president, have your whole life poked at and pried into, almost never see your family, travel incessantly, bang your tin cup for donations like some street-corner beggar, lead a lonely, miserable life.

~ John Heilemann