John Niven said this quote
“ One thing you'll learn when you're in the business of selling utter shite to the Great British Public is that there's really no bottom to where they'll go. Shit food, shit TV, shit bands, shit films, shit houses. There is absolutely no fucking bottom with this stuff. The shittier you can make it - a bad photocopy of a bad photocopy of what was a shit idea in the first place - the more they'll eat it up with a big fucking spoon, from dawn till dusk, from now until the end of time. It's too good. ”