Jonah Lehrer said this quote

Just because an idea is true doesn't mean it can be proved. And just because an idea can be proved doesn't mean it's true.

~ Jonah Lehrer

How do we regulate our emotions? The answer is surprisingly simple: by thinking about them. The prefrontal cortex allows each of us to contemplate his or her own mind, a talent psychologists call metacognition. We know when we are angry; every emotional state comes with self-awareness attached, so that an individual can try to figure out why he's feeling what he's feeling. If the particular feeling makes no sense—if the amygdala is simply responding to a loss frame, for example—then it can be discounted. The prefrontal cortex can deliberately choose to ignore the emotional brain.

~ Jonah Lehrer

A few years ago, Tor Wager, a neuroscientist at Columbia University, wanted to figure out why placebos were so effective. His experiment was brutally straightforward: he gave college students electric shocks while they were stuck in an fMRI machine. (The subjects were well compensated, at least by undergraduate standards.)

~ Jonah Lehrer

Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic.

~ Jonah Lehrer