Mark Lawrence said this quote

Battles are all about strategy, and strategy pivots on priorities. Since my priorities were Prince Jalan, Prince Jalan, and Prince Jalan, with “looking good” a distant fourth, I took the opportunity to resume running away. I find that the main thing about success is the ability to act in the moment. A hero attacks in the moment; a good coward runs in it. The rest of the world waits for the next moment and ends up as crow food.