“ Modern food may be the most compelling lie humans have ever told. ”
Flavor factories churn out chemical desire. We spray, squirt, and inject hundreds of millions of pounds of those chemicals on food every year, and then we find ourselves surprised and alarmed that people keep eating. We have become so talented at soaking our food in fakeness that the leading cause of preventable death - smoking - bears a troubling resemblance to the second leading cause of preventable death - obesity.
~ Mark Schatzker
The rise in obesity is the predictable result of the rise in manufactured deliciousness. Everything we add to food just makes us want it more. And no matter how hard we try, we can't make our outsized desires go away. If anything, we're lucky, inexplicably so, that only 8.3 percent of women and 4.4 percent of men have a BMI consistent with total food addiction. But remember the children...The percentage of slender Americans will gradually work its way down to zero. (82)
The food problem is a flavor problem. For half a century, we've been making the stuff people should eat--fruits, vegetables, whole grains, unprocessed meats--incrementally less delicious. Meanwhile, we've been making the food people shouldn't eat--chips, fast food, soft drinks, crackers--taste ever more exciting. The result is exactly what you'd expect.
Humans look just like livestock now. We achieve a state of buttery plumpness before we've even reached sexual maturity. We experience powerful cravings for food that is slowly making us sick. We are...programmed to eat the wrong food. We aren't born calorie zombies, but that's what we have become.
