Maurice Saatchi said this quote

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

~ Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

~ Maurice Saatchi

True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world.

~ Maurice Saatchi

It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination.

~ Maurice Saatchi