Robert Mckee said this quote

“ Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly. ”

Famous Quotes of Robert Mckee

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What happens is fact, not truth. Truth is what we think about what happens.

~ Robert Mckee

If the story you're telling, is the story you're telling, you're in deep shit.

~ Robert Mckee

When talented people write badly, it's generally for one of two reasons: Either they're blinded by an idea they feel compelled to prove of they're driven by an emotion they must express. When talented people write well, it is generally for this reason: They're moved by a desire to touch the audience.

~ Robert Mckee

All writing is discipline, but screenwriting is a drill sergeant.

~ Robert Mckee