Sergei Lukyanenko said this quote

“ What if it turns out there really are witches and vampires and werewolves living right here alongside us? After all, what better disguise could there be than to get your image enshrined in the culture of the mass media? Anything that's described in artistic terms and shown in the movies stops being frightening and mysterious. For real horror you need the spoken word, you need an old grandpa sitting on a bench, scaring the grandkids in the evening: 'And then the Master of the house came to him and said: I won't let you go, I'll tie you up and bind you tight and you'll rot under the fallen branches!' That's the way to make people wary of anomalous phenomena! Kids sense that, you know–it's no wonder they love telling stories about the Black Han and the Coffin on Wheels. But modern literature, and especially the movies, it all just dilutes that instinctive horror. How can you feel afraid of Dracula, if he's been killed a hundred times? How can you be afraid of aliens, if our guys always squelch them? Yes, Hollywood is the great luller of human vigilance. A toast–to the death of Hollywood, for depriving us of a healthy fear of the unknown! ”