Tavi Gevinson said this quote

My goofiest-sounding secret is that I also believe in magic. Sometimes I call it God and sometimes I call it light, and I believe in it because every now and then I read a really good book or hear a really good song or have a really good conversation with a friend and they seem to have some kind of shine to them. The list I keep of these moments in the back of my journal is comprised less of times when I was laughing or smiling and more of times when I felt like I could feel the colors in my eyes deepening from the display before me. Times in which I felt I was witnessing an all-encompassing representation of life driven by an understanding that, coincidence or not, our existence is a peculiar thing, and perhaps the greatest way to honor it is to just be human. To be happy AND sad, and everything else. And yeah, living is a pain, and I say I hate everyone and everything, and I don’t exude much enthusiasm when sandwiched between fluorescent lighting and vinyl flooring for seven hours straight, and I will probably mumble a bunch about how much I wish I could sleep forever the next time I have to wake up at 6 AM. But make no mistake about it: I really do like living. I really, truly do.

~ Tavi Gevinson

I created 'Rookie' because I read a lot of websites that I thought were cool and interesting, but they weren't for teens, and I wanted us to have something that could be ours.

~ Tavi Gevinson

One of my intentions with 'Rookie' is for the girls reading it to know that they are already cool enough and smart enough and pretty enough.

~ Tavi Gevinson

So much about 'Rookie' has been very organically familial among our contributors, among our readers. Yeah, if I interview someone like Lorde, who I do know outside of work - sometimes I'm just so happy; it's so cool that this is organically, effortlessly, the warm, supportive friend vibe that we want here.

~ Tavi Gevinson