“ If you don't have an emotionally engaging design for a device, no one will care about it. ”
I've learnt something from every failure. The products I helped design at the first two companies I worked for were utter failures. But now I know why.
~ Tony Fadell
I had been doing MP3 players and handheld computers since 1990-1991, and so they sought me out because of my experience. And about 18 generations of iPod and three generations of iPhone later, I decided to leave Apple.
Computers are great tools, but they need to be applied to the physical world.
I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.
