Virginia Postrel said this quote

“ Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion. ”

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Glamour is an imaginative process that creates a specific emotional response: a sharp mixture of projection, longing, admiration, and aspiration. It evokes an audience's hopes and dreams and makes them seem attainable, all the while maintaining enough distance to sustain the fantasy.

~ Virginia Postrel

What makes a loft authentic isn't its layout or its history but its ability to give people a true home - a dwelling that reflects their personalities and aspirations, including their dreams of urbanity.

~ Virginia Postrel

European nations began World War I with a glamorous vision of war, only to be psychologically shattered by the realities of the trenches. The experience changed the way people referred to the glamour of battle; they treated it no longer as a positive quality but as a dangerous illusion.

~ Virginia Postrel

The children who are 'our future' will inherit a world created not just by parental devotion but by the sort of zealous, focused endeavors that can preclude good parenting.

~ Virginia Postrel