Zack Love said this quote
“ I got it! I got it!” Heeb declared triumphantly. Evan stopped in the middle of his kitchenette to hear Heeb’s idea. “Sex in the Title.”“Yeah, that’s what you’ve been saying I need.”“No, that’s the title: ‘Sex in the Title.’”“You want me to call my novel ‘Sex in the Title?’”“Yeah. Isn’t it great? ”