We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.
~ Jay Chiat
The team architecture means setting up an organization that helps people produce that great work in teams.
The intellectual architecture means focusing on doing great work instead of focusing on agency politics.
Taking risks gives me energy.
Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
