Sound an alarm! Advertising, not deals, builds brands.

~ David Ogilvy

David Ogilvy Advertising Brand Brand Building Branding Brands Build Cost Cutting Deals Ideas Loss Marketing Price Sales Wisdom

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

~ John Hegarty

John Hegarty Advertising Brand Brand Building Brand Recognition Branding Brands Marketing Recall Remembering Sales