Always remember: a brand is the most valuable piece of real estate in the world, a corner of someone's mind.

~ John Hegarty

John Hegarty Advertising Brand Brand Recall Branding Creativity Marketing Recall Top Of Mind Awareness

Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce.

~ John Hegarty

John Hegarty Advertising Experience Insights Inspiration Learning Marketing Problem Solving

You're only as good as your next idea. And if you can't agree on that, then it's time to walk.

~ John Hegarty

John Hegarty Advertising Idea Ideas Work

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

~ John Hegarty

John Hegarty Advertising Brand Brand Building Brand Recognition Branding Brands Marketing Recall Remembering Sales

Better to be known for something than be forgotten for nothing.

~ John Hegarty

John Hegarty Advertising Brand Recognition Branding Marketing Work

Do interesting things and interesting things will happen to you.

~ John Hegarty

John Hegarty Commitment Interesting Motivation Work

The function of advertising is simply to promote and sustain competitive advantage for brands.

~ John Hegarty

John Hegarty Advertising Branding Brands Competitive Advantage