“ The function of advertising is simply to promote and sustain competitive advantage for brands. ”
Always remember: a brand is the most valuable piece of real estate in the world, a corner of someone's mind.
~ John Hegarty
Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce.
You're only as good as your next idea. And if you can't agree on that, then it's time to walk.
The first lesson of branding: memorability. It's very difficult buying something you can't remember.
