Branding Quotes Quotes

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.

~ David Brier

Who are we, and how do we relate this idea in a way that’s meaningful to our customers and the values they hold dear?In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.

~ David Brier

The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.

~ David Brier

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

~ David Brier

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

~ David Brier

Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that’s simply too busy to listen.

~ David Brier

Having a me-too brand is a death sentence.

~ David Brier

Cookie cutters are for baking, not branding.

~ David Brier

Advertisement shouldn’t look like information, it should look like a promise.

~ Amit Kalantri

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

~ Laura Busche

Every wheel wish to be the wheel of a car, and not of just another vehicle.

~ Amit Kalantri

If you don't build a personal brand, someone else will brand you with the wrong label.

~ Richie Norton

A brand is a person that has a voice, evokes emotion and spreads a message.

~ Richie Norton

A brand is a person.

~ Richie Norton

A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you. Create your personal brand. If you don't build your own brand, you will let someone else brand you with the wrong label.

~ Richie Norton

Build a brand or a brand will build you.

~ Richie Norton

The brand building process is a marathon that takes time with patience, persistence, consistence, and authenticity to deliver on your unique promise of value

~ Bernard Kelvin Clive

A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentiation and thus no value. That is the exact point when consumers start to look at price.

~ David Brier

Branding is not just a product, it's also a way of life, an idea, branding is actually leadership.

~ Onyi Anyado

Not having a recognised brand & trying to stand out in the market is like going to the market without any goods.

~ Onyi Anyado

If a great mansion is located in a wrong environment, it loses its real value! So it is, when a great and true genius fails to get the right stage, its real value is least seen!

~ Ernest Agyemang Yeboah

Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard.

~ Loren Weisman

Don’t just be selling, be connecting

~ Bernard Kelvin Clive

Don't be a one hit wonder. Daringly disrupt the marketplace again and again.

~ Catrice M. Jackson

If your brand isn't visible, it won't be viable.

~ Catrice M. Jackson

When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades.

~ Catrice M. Jackson

Take your feet of of the brakes, push the pedal, give yourself the green light and be unstoppable.

~ Catrice M. Jackson

Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone.

~ Bernard Kelvin Clive

An exceptional brand culture has the effect of a charm, it entices and binds people.

~ Bernard Kelvin Clive

Feedbacks are means for brands to look back.

~ Bernard Kelvin Clive

Consumers care less about your brand’s vision statement, they want value delivered

~ Bernard Kelvin Clive

It does not matter whether your company does have a good logo or bad logo. What matters most is the way you position your company before your stakeholders. The more you see a logo, the more you like it and you talk about it

~ Anoop Raghav

Branding is simply pattern recognition, established across multiple tiers of application and fueled by the energy of money.

~ Maggie Macnab

Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).

~ Bernard Kelvin Clive

Be intentionally infectious. Make your brand contagiously buzz worthy.

~ Catrice M. Jackson

An advertising campaign should be timely.A branding campaign should be timeless.

~ Steven Howard