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Copywriting Quotes

Copywriting quote from classy quote

For a lie to add piquancy to a story the story would be factual. Fantasy needs no lie to stimulate or excite. But if the factual story is contrived or fallacious then it’s the fantasy that is the lie.Daniel Kemp

~ Daniel Kemp

Daniel Kemp Copywriting Danny Kemp Facts Factual Fantasy Lies Media Raconteur Truth

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

~ Roy H. Williams

Roy H. Williams Copywriting Marketing Selling

Referring to an event in an untold story is a powerful technique rarely used.

~ Roy H. Williams

Roy H. Williams Advertising Copywriting Marketing
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