Business should never be merely transactional -it should be transformational
~ Rasheed Ogunlaru
Until you understand your customers - deeply and genuinely - you cannot hope to serve them
To me everything in business boils down to this: do you genuinely care about your customers - or just their cash?
Perception is assumed to be reality until clients encounter the reality of the brand, don’t fake it
~ Bernard Kelvin Clive
