Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation – the ability of search to understand the “uniqueness” of you.

~ David Amerland

David Amerland Branding Entity Identity Semantic Search Semantic Web

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

~ David Amerland

David Amerland Change Marketing Semantic Search Semantic Web Seo