David Amerland Quotes

Before you can act you must choose. Before you can choose you must know. Before you can know you must feel. And before you can feel you must be trained.

~ David Amerland

Fathom your motivation so that you understand what you are prepared to do and why.

~ David Amerland

Every physical response, every psychological change and every mental transformation starts with the mind.

~ David Amerland

Leaders lead by example. No leader asks more than he is prepared to give himself.

~ David Amerland

The moment you establish a line of communication between two points, you subtly change both. That is also true for the way the brain is affected by the mind.

~ David Amerland

We cannot learn something new and stick to it without a modular approach to application, positive reinforcement and a real change of environment.

~ David Amerland

Reality is not a thought experiment.

~ David Amerland

Trust cannot, in the real world, be just a matter of personal choice.

~ David Amerland

Mindless action without a real understanding of the ramifications is only likely to result in serious miscalculations or a colossal waste of time. Avoid both by using your judgment, filtered through both knowledge and experience. Use common sense and logic as a counterbalance to emotion.

~ David Amerland

These mental and physical components of self­ belief are closely interlinked. They are used to slowly interweave the per­sonal narratives that very effectively create a powerful sense of identity.

~ David Amerland

Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why new brands really need to work hard for people to experience them first) and Trustworthiness refers to the sense of whether the brand is going to live up to its promise of reliability for the price paid.

~ David Amerland

Every relationship is governed by motive, capability and reliability and these three factors become the core components of the trust equation

~ David Amerland

Trust is an ethereal quality. Like oxygen or light we notice it only by its absence.

~ David Amerland

We trust strangers not because they are always trustworthy but because we want to believe in a world where they are.

~ David Amerland

Despite the fact that logic tells us that we should not trust anyone, in any situation where the unknown variables are too many or the risks too high, we nevertheless go ahead and take what can only be called a leap of faith.

~ David Amerland

Life at the edge of the world, it was felt, could go on forever.

~ David Amerland

Risks must balance rewards.

~ David Amerland

In the digital domain trust is now important not only because we really need to know how to trust people and whom to trust but because we need others to trust us and have to learn how to help them do so.

~ David Amerland

The presence of Knowledge Based Trust in organizations gives rise to a high level of interpersonal trust amongst their members and creates cohesive units out of a loose bunch of people.

~ David Amerland

Initial or mutual trust (the type of trust that makes us, irrationally, trust strangers) then enabled the complex planning that allowed man to transition from a tribe of hunter-gatherers whose fate depended on external factors to an agricultural society where complex, planned outcomes could be put into motion.

~ David Amerland

Trust is what monetizes the attention economy.

~ David Amerland

Marketing effectively, in a semantic web, revolves around those three ‘little’ requirements: Trust, Authority, Reputation.

~ David Amerland

We are hard-wired to engage with those we trust, and this hard-wiring has led to a constant push for greater interaction and connection on the Web.

~ David Amerland

without the mind the body is not capable of delivering anything beyond an average performance.

~ David Amerland

It seems perverse that we can be more social than anyone would have thought possible when we are at our most anti-social, locked away from the world and silently staring at a computer screen, but that, as psychologists will tell you is the way we operate. When we are at the maximum of our disconnect we also are ready to connect and feel the need for interaction.

~ David Amerland

When it comes to identity we are all constructs. Who we think we are is the result of our upbringing, memories, skill set, knowledge, experiences and personal belief system. Of all the onion layers that make us who we are, our belief system is what powers our core. It’s what creates the essence of a human being and makes it possible for each of us to exceed our limits, confound expectations and do the impossible.

~ David Amerland

Confidence, even when under pressure, has a way of turning an impossible situation into just another challenge to be met.

~ David Amerland

Our insecurities drive us. Our fears control us. We try to hide the first and deny the second and it is exhausting us.

~ David Amerland

Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation – the ability of search to understand the “uniqueness” of you.

~ David Amerland

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.

~ David Amerland

The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.

~ David Amerland

Communication without a specific focus is just noise. It achieves little beyond taking time and energy.

~ David Amerland

To succeed in the digital realm, technology has to provide a strong disruptive element right from the start. If things cannot be done differently , a transition to digital is not going to be compelling enough for a wide enough adoption to create sustainability.

~ David Amerland

The brain works in a holistic, cooperative way that makes our basest desire or most abject fear as expressive of who we are as abstract thinking of the highest order. That means that we are all equal part snakes, monkeys, and spacemen.

~ David Amerland

Everything that happens now in the online world is part of a conversation.

~ David Amerland

Social media is addictive precisely because it gives us something which the real world lacks: it gives us immediacy, direction, a sense of clarity and value as an individual.

~ David Amerland

Social media is the empowerment of the individual at the expense of the system.

~ David Amerland

The web and its technologies are digital representations of everything we did before in a more private, bigger, faster and more empowering format than ever before.

~ David Amerland

To win at semantic search you need more people than are on your payroll.

~ David Amerland

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

~ David Amerland