“ Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one. ”
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
~ David Ogilvy
Sound an alarm! Advertising, not deals, builds brands.
The best ideas come as jokes. Make your thinking as funny as possible.
Our business is infested with idiots who try to impress by using pretentious jargon.
