Heather Simmons said this quote

“ Truth be told, nobody thought Dell’s direct business model would work, at least back in the early 90s. As Bill Sharpe, head of the advertising agency that held the Dell Canada account from 1996 to 2006, told me, “I had a business partner in California who said, we have a client, Dell. It sells computers over the phone, and ships them to you. I said, ‘There’s no way, who’s gonna buy a computer over the phone? They’re complicated. ”

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A $10,000 investment in Dell at its 1988 initial public offering would have yielded a fortune of ~$6 million at the stock’s peak.

~ Heather Simmons

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Knowing that an asteroid is going to hit the earth is not really useful if you are not planning to launch missiles to knock it out of the sky. You have to work massively overtime on the belief that innovation or massive change is going to happen.' — Tom Martin, former VP of marketing

~ Heather Simmons

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To the disrupters go the spoils.

~ Heather Simmons

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Nobody thought the direct business model would work. But work it did, and spectacularly. Until it didn’t. And therein lies the tale.

~ Heather Simmons

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