Mark Schatzker said this quote

“ Their [plant secondary compounds] healthful effects in humans, however, are not well understood, in part because things in nature like coriander and basil can't be patented so there isn't a lot of money being thrown at them, and in part because long-term studies that measure small effects of low doses are expensive and don't yield the kind of unambiguous, major effects you get with pharmaceuticals, but mainly because preventions are never as exciting as cures. ”

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Flavor factories churn out chemical desire. We spray, squirt, and inject hundreds of millions of pounds of those chemicals on food every year, and then we find ourselves surprised and alarmed that people keep eating. We have become so talented at soaking our food in fakeness that the leading cause of preventable death - smoking - bears a troubling resemblance to the second leading cause of preventable death - obesity.

~ Mark Schatzker

Modern food may be the most compelling lie humans have ever told.

~ Mark Schatzker

The rise in obesity is the predictable result of the rise in manufactured deliciousness. Everything we add to food just makes us want it more. And no matter how hard we try, we can't make our outsized desires go away. If anything, we're lucky, inexplicably so, that only 8.3 percent of women and 4.4 percent of men have a BMI consistent with total food addiction. But remember the children...The percentage of slender Americans will gradually work its way down to zero. (82)

~ Mark Schatzker

The food problem is a flavor problem. For half a century, we've been making the stuff people should eat--fruits, vegetables, whole grains, unprocessed meats--incrementally less delicious. Meanwhile, we've been making the food people shouldn't eat--chips, fast food, soft drinks, crackers--taste ever more exciting. The result is exactly what you'd expect.

~ Mark Schatzker