Paul Theroux said this quote

Unless there is a strong sense of place there is no travel writing, but it need not come from topographical description; dialogue can also convey a sense of place. Even so, I insist, the traveler invents the place. Feeling compelled to comment on my travel books, people say to me, I went there---China, India, the Pacific, Albania-- and it wasn't like that. I say, Because I am not you.