Robert A. Heinlein said this quote

It’s not enough to be able to lie with a straight face; anybody with enough gall to raise on a busted flush can do that. The first way to lie artistically is to tell the truth — but not all of it. The second way involves telling the truth, too, but is harder: Tell the exact truth and maybe all of it…but tell it so unconvincingly that your listener is sure you are lying.