Simon Mainwaring said this quote

“ More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. ”

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There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.

~ Simon Mainwaring

In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.

~ Simon Mainwaring

In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

~ Simon Mainwaring

Your computer needn't be the first thing your see in the morning and the last thing you see at night.

~ Simon Mainwaring