Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.
When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.
It can be easy to become 'friends' or 'connected' with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships.
A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.
With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
My readers and my audiences have turned into my followers. They are more than interested in what I have to say in the subjects of sales, loyalty, attitude, networking, business social media, and becoming a trusted advisor.
I have mixed feelings about how fast things are changing as a result of technology. There's no denying that through technology there are amazing things being created that help people with diseases or help people's dreams come true. But there's also this obsession. Social media is the most dangerous of them all.
We get to live in a time that we get to use social media as a tool. It's not just a face on a piece of paper, and that's what makes you someone's favorite model. We can have a very similar sense of humor as someone, and that's why we're their favorite model, or our personal style, off the runway, is why we're their favorite.
Using social media to hurt and destroy is callous, acted out by cowards hiding behind computers. My advice is to ignore negativity. Focus on the love around.
As far as putting stuff on social media, I think Instagram is really cool because I like the visual aspect. You're taking pictures, and you can put a filter on them, and it's super creative.
Traditional social media, in the view of our company, has become a bit repetitive. It doesn't feel very good to be marketed to by your friends. Snapchat is different because it says, look, friends aren't valuable to you just because they can get you into a cool party.
My generation was born to work with social media - it's a natural part of our communication with the world.
Social media is the most disruptive form of communication humankind has seen since the last disruptive form of communications, email.
Very few people use landline phones for much of anything. So when you talk about things like online chat and social media messages and emails, what you're really talking about is the full extent of human communication.
Although social media is a relatively new form of communication, it has become the primary way retailers and customers are interfacing.
Sometimes I worry that science communication is just preaching to the choir, speaking to the converted. Social media gives us an amazing opportunity to reach new people.
Social media has colonized what was once a sacred space occupied by emptiness: the space reserved for thought and creativity.
While social media skills were once a 'nice-to-have,' accreditation in the space is becoming a requirement for many of these job titles. Hiring managers and job seekers are realizing that printing stacks of resumes is turning passe, and social media is rising as the new way of generating real-time networking opportunities.
When it comes to social media, there are just times I turn off the world, you know. There are just some times you have to give yourself space to be quiet, which means you've got to set those phones down.
Social media can be dangerous. People hide behind their computers and write negative things, so I like to keep it about communicating with my fans.
Social media has come a long way. With the good has come some bad, and you always have a lot of people hiding behind their computers and being very critical of what you do on and off the field, of what you tweet, of what you say, of everything you do.
As smartphones have allowed us to have our computers, emails, social media feeds, and a full surveillance system in our pockets at all times, stories of the law enforcement's unease with that have been popping up in the press. And of course, the ones that become viral videos aren't exactly flattering for law enforcement.
I don't like a girl on social media, when you have an open inbox, answering questions from dudes left and right every day. What's the point? It's like having your number all out. Everybody think they're famous when they get 100,000 followers on Instagram and 5,000 on Twitter.
Celebrities have more influence to be able to reach out to people, but people are becoming famous on Facebook and social media every day.
I'm working on bridging the gap between mainstream famous and Internet famous. They're two different things, but eventually, social media will be the way to become a celebrity.
I had a teacher, he was 86 years old and his name was Luigi in New York City, and he said, 'Never stop moving. You get to reinvent yourself.' So you have to find ways to reinventing yourself. Especially today, because it's a whole different market - social media is so important.
Social media is reducing social barriers. It connects people on the strength of human values, not identities.
Social media are a catalyst for the advancement of everyone's rights. It's where we're reminded that we're all human and all equal. It's where people can find and fight for a cause, global or local, popular or specialized, even when there are hundreds of miles between them.
We live in an age where there is a firehose of information, and there is no hierarchy of what is important and what is not. Where the truth is often fashioned through a variety of digital means. Are you your avatar? Who are you in social media? What face do you turn toward the world? How much does it have in common with who you actually are?
You've gotta understand that with branding and the way things are promoted, in our day and age, your older movie stars are not reachable or accessible because they're not a part of the whole social media world.
Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.
Social media is something of a double-edged sword. At its best, social media offers unprecedented opportunities for marginalized people to speak and bring much needed attention to the issues they face. At its worst, social media also offers 'everyone' an unprecedented opportunity to share in collective outrage without reflection.
Social media has given us this idea that we should all have a posse of friends when in reality, if we have one or two really good friends, we are lucky.
What is interesting is the power and the impact of social media... So we must try to use social media in a good way.